| The example we're using features a brand we all
know and love, the great Colorado brewer Coors®.
The first logo you see is for the Coors Light®
brand retrieved from their website. The second is
a photo of an actual Coors Light neon sign. The
third is a photo of the same message as a Change-a-Brill
sign. Which one more closely captures the true brand
colors, look and feel? You be the judge. |
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Coors Light Logo
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Neon |
Change-a-Brill |
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| Clearly the Change-a-Brill Sign provides a much more
accurate reflection of the brand. It's also 20 times
brighter, the colors are more vibrant and whenever
the advertiser wants to change the message, all
they need to do is slip out the message faceplate
and slip in a new one for
as little as $25. |