The replaceable faceplate message slides into and out of grooves set in the front of the primary illumination unit.
When looking at a neon sign, or any tubular light source, the consumer only sees the light coming towards them. All the light that travels away from the consumer's eye is wasted. Change-a-Brill has engineered a process to intensify the light and reflect it forward. This light then projects through color ultimately resulting in the following effect:
Neon light & color
directly to viewer's eye
Change-a-Brill's light & color
directly to viewer's eye
What was once wasted light is now fully utilized. Light meters measure Change-a-Brills at up to sixty times the light and color output of neon. With Change-a-Brill technology almost all of the light is directed to the consumer.
A Change-a-Brill
sign starts as a plastic enclosure with an
open face. Now take a group of straight, lighted
lamps, and lay them side-by-side. Along with
this series of parallel lamps take our multi-patented
reflector technology described above and place
them behind the lamps. Add our ultra bright
fluorescent system to the enclosure and we
have created the effect of a continuous
plane of critically consistent, extremely bright,
white light. The patented and patent-pending
design of the unit, its components, and the
interaction of these components with each other,
is extremely important. Variation from the
patents disrupts one or more of the many critical
relationships between the components causing
streaks, dark spots, etc.
Over this plane of light is a patent-pending replaceable face, which adds the vibrant, brilliant colors and graphics to the sign. A Change-a-Brill face can be digitally printed, silk screened or decorated with vinyl. In this manner, you can produce the incredibly bright and colorful vibrancy of a neon sign while the message is easily changeable. This brings the cost of your brighter than neon message to as low as $25 a piece in quantity. Add to that Change-a-Brill's ability to utilize sophisticated graphics for exact corporate logo or brand reproduction and you have the most effective signage system in the world.
The Entopic Phenomenon: Change-a-Brill signs are as much as 60 times brighter than neon (as measured by light meters under identical conditions). Not only does this provide greater initial impact, it also implants your message in the retina of the viewer's eye after they've looked away.
This creates the effect of the consumer seeing your message,
as they walk into
a store, over and over again, each time they blink.
Value Of Signage
Being ten to fifty times less expensive than
any other form of advertising and with two
to five times more marketplace readership and
effectiveness, on-site signage is statistically by
far your best advertising value.
Click here for SBA report on the effectiveness of signage
