Tips & Advice
How to Get the Most Business With Change-a-Brill
Don’t Hide the Important Parts!
No matter what kind of sign you put up, there are going to be some
‘do’s and don’ts’. Some of them are pretty obvious but they’re still
worth mentioning. The most important, principal and key rule is to
MAKE SURE the sign is in a place where people can SEE IT!
Putting a sign up from the inside looking out is only half the job.
Make sure you also look at it from the outside looking in!
Watch Out For That Tree!
Trees, light posts, concrete pillars, these are just a few of the
obstructions that can get in the way of your message and your
potential customer. Your new Change-a-Brill sign is brighter and more
brilliant than any other on premise sign money can buy but it still can’t
penetrate through concrete, wood or steel. If we come up with a sign
like that we’ll probably just sell it to the CIA or Pentagon.
A Little Windex Goes A Long Way
You’ll be amazed at what a difference a cleaner window can make
versus a dirty one. By putting any kind of sign in a dirty window you
are only cheating yourself out of the total effectiveness of the sign. If
it’s a lighted sign than you are paying for light that isn’t making it out
to the street. Now, why would you want to do a thing like that?
Make Sure Your Sign is Hung Level & Securely
When you hang your Change-a-Brill or any sign you want to make sure
that it is solidly in place. Test the fixtures in the ceiling BEFORE
hanging the sign. Give ‘em a good tug so you are sure they are
solidly in place. Carefully insert the chains and hang the sign and
make sure it’s LEVEL.
Help Out The Community (10% discount)
One of the greatest things about your Change-a-Brill sign is it’s
‘changability.’ Faceplates containing messages that are meant to help
community organizations and causes get a 10% discount from The
Change-a-Brill Sign Company. I know, I know, we’re not only brilliant
we’re such nice guys.